Job Id : MDA-001-Client

Marketing Data Analyst

WebTech Analytics is a fast-growing company that relies heavily on business development and client relations. We’re searching for an experienced Marketing Data Analyst to join our Direct Clients team. The ideal candidate has an ability to translate data and research into actionable marketing plans that inform branding and campaign development. The specialist should be adept at working independently on heavy research, then consulting with consumers and collaborating with cross-functional team members to ensure that powerfully informative insights are gathered.

Role Overview 

The Marketing Data Analyst is responsible for collecting, interpreting, preparing and reporting for all marketing programs within all reasonable audience channels. This position would also be responsible for communicating insights and recommendations to the appropriate channel owner in order to improve the effectiveness of the program.

Responsibilities 

• Conducting research on consumer and market trends, target demographics, and competing brands.
• Designing and implementing market and consumer surveys.
• Gathering, analyzing, and interpreting marketing data.
• Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales.
• Monitoring customer bases and identifying new ones.
• Forecasting future market, consumer, and sales trends.
• Working with the marketing team to inform and develop marketing strategies.
• Communicating with customers and suppliers.
• Monitoring the efficacy of marketing trends through analytical tools and software.
• Keeping abreast of the latest advancements in technology, market trends, and consumer behavior.

Education, Experience and Qualifications  

• Bachelor's degree in statistics, mathematics, social sciences, marketing, or a similar field.
• 2+ years’ experience working in marketing.
• Good knowledge of analytical software, such as SAS, SPSS, and Google Analytics.
• Proficiency with computer programs, such as MS Excel, Access, and PowerPoint.
• Excellent research, analytical, and data interpretation skills.
• Exceptional verbal and written communication skills.
• Familiarity with survey tools, CRM programs, and databases.
• Strong organizational and time-management skills.
• Ability to communicate complex information in an easy-to-understand format.

Employment eligibility to work within the U.S. is required as the company will not pursue visa sponsorship for these positions.

WebTech Analytics (WTAnow, LLC) is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.